How Your Company’s Virtual Presence Affects Your Bottom Line

The Multichannel Retail Survey showed that 94% of U.S. consumers always or sometimes check the internet before making a purchase. That means you may be losing potential clients simply due to the quality of your virtual (or online) presence – be it your website, social media pages, email campaigns, online reviews, mobile activities or digital advertising.

Are your site’s pages easy to read on a mobile device? Do your marketing campaigns send visitors to the right pages of your site? Are you listed before your competitors in Google searches? Do you have different ways that prospects can engage with you virtually? And by engaging, I mean more than just e-commerce. For example, can they download a

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