Many micro-business owners start off knowing that they need a website, but opt to go the “free website” route in order to “save money.” With all the free website choices that are out there, who could blame folks for thinking, “I don’t see a difference, and I’d rather save money.”
So, this is where I have to step in and say, in my experience, this is kind of going to an auto parts shop and having the salesperson tell you, “Here, you can take this car – it’s free … as long as every time you need it serviced, you bring it back here.”
Let me explain more.
I often say that a business website plays all of the following roles, and works 24/7 (since your prospects can access your site at any time, even after hours or the middle of the night)
- VIP Concierge (shows VIPs around your business or organization)
- Customer Service Specialist
- Marketing/Public Relations Manager
- Warehouse Manager
Until and even after you actually hire someone for each of these jobs, your website
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