SEO FOR SMALL BUSINESS OWNERS
After applying the lessons taught in this course, participants will see their web pages found more readily in Google searches for generic, “non-branded” terms related to the product or service they offer. The result will be more visits to the website from interested prospects.
Importance of SEO
Showing up at the top of a Google page means that very interested prospects will be able to find your business. Yet, appearing at the top, or at least ahead of the competition, is difficult for many Small or Micro Businesses. It takes good SEO to have your website’s pages rank well – towards the top, and ahead of the competition.
Lack of resources typically make it unrealistic for a small business owner to hire someone to do SEO or to take time to figure out “DIY” SEO. So how can a small business compete? In this course, we review and demonstrate several effective white hat SEO strategies that small businesses should employ to improve their web page rankings in Google searches. We break these strategies down into specific steps that participants can realistically take to help their web pages be found by people searching for non-branded terms. In other words, participants will learn how their site can show up for non-branded search terms.
What is non-branded search, and why does it matter?
Non-branded searches are so important for gaining new clients because people searching this way are interested in that product or service (or else why would they search for it?) yet have not necessarily decided who to buy from or hire.
To illustrate, one of our previous course participants owns a business called Hummingbird Macaroons. A person searching on Google for the term “Hummingbird Macaroons” is using a branded search term, i.e. a term that includes the company name. That searcher is obviously already familiar with the bakery, and thankfully, this participant’s site already ranked well for this term.
To contrast, a non-branded term for this business could be “specialty bakery.” As you can imagine, people searching for “specialty bakery” are people who might not have not heard of and/or are less familiar with this establishment, yet are looking for the service they offer. Thus, the term “specialty bakery” is an important non-branded term for this business. The bad news was that, before the class, her web pages were on Google’s page 5 for this term, which means that when potential clients searched for this term, the chances of them visiting her site were extremely low.
The good news, as you can see below, is that the participant applied what she learned during the course, and it worked! Update: as of Dec, 2015, she is now ranked #3 for the term “specialty bakery.” She went from being on page 5 in June to page 1, position 3, in just 8 months!
So a non-branded search term is simply a search term (the thing someone types into the Google search bar) that doesn’t include the company’s brand name. Another example of a non-branded search term would be “chimney repair” instead of the term “Jensen’s Chimney Sweeps.”
In this course, we teach you white hat SEO techniques that you can apply to rank better for non-branded search terms.
Available Formats (click to sign up)
- You have a website (Facebook pages and Google+ pages do not count)
- Your website is currently published (not under construction)
- You can control the contents of your website, which means either you make changes to the website yourself or you are in direct contact with the person who makes changes to the website
- You can provide the company names and website addresses (URLs) of 3 competitors
- Your business is NOT in one of these industries (sorry, due to their competitive nature, for these industries, a more rigid approach to SEO is needed*)
- Home Contractor services, e.g. HVAC, Plumbing, Roofing, Electricians, carpet cleaning, etc.
- Certain medical practices: Cosmetic and Plastic Surgery, Podiatry, Chiropractic
- Lawyers / Attorneys
*We reserve the right, before you begin the class, to refund your tuition if we find that your business is a highly competitive industry for SEO, regardless of whether or not that industry is listed above.
NOTE: No prior knowledge of coding, HTML, or SEO is necessary. Watch the video snippet below – if you can make sense of it, you will be able to understand and apply the contents of this course to your site.